How much does a website cost in Canada? For a small business, it typically costs anything from a DIY builder subscription to several thousand dollars for a custom site built by an agency. Our fixed-price plans at ZimaPeak are $999, $1,899 and $2,999 CAD, delivered in two to five weeks. Online stores and custom web apps cost more. On top of the build, budget for yearly costs like your domain, hosting and any booking software.
This guide breaks down what drives the price, compares DIY, freelancers and agencies, lists the ongoing costs, and shows exactly what each of our plans includes.
Typical price ranges by website type
The type of website matters more to the price than anything else. Here's how we price each type.
| Website type | What it is | Our price |
|---|---|---|
| Business (brochure) website | 5–6 pages: home, about, services, contact, blog. For service businesses that want calls and enquiries | $999 (Starter) |
| Lead-generation website | A business site with copywriting support, conversion optimization and analytics, built to turn visitors into enquiries | $1,899 (Growth) |
| Funnel or booking website | Custom design, landing pages, a lead magnet → offer → booking flow, email automation and integrations like Calendly or a CRM | $2,999 (Premium) |
| Ecommerce website | An online store with a product catalogue, secure checkout and payment gateway | Quoted per project |
| Web app | Custom workflows, user accounts and integrations with other systems | Quoted per project |
If you're not sure which type you need, start from the outcome: calls and form enquiries (business site), booked appointments (booking site), or online sales (ecommerce).
DIY vs freelancer vs agency
| Option | Upfront cost | Ongoing cost | Best when | Trade-offs |
|---|---|---|---|---|
| DIY website builder | Low: your time | A monthly or yearly subscription to the builder, plus apps and add-ons | You're just starting, have time, and need a simple site fast | Template look. You do the writing, SEO setup and updates. Moving to another platform later can mean rebuilding |
| Freelancer | Varies widely with experience | Hosting and any support you agree on | A simple site, with a freelancer whose portfolio matches what you need | Quality and availability depend on one person. Check who handles fixes after launch |
| Agency | Higher than DIY. Ours: $999–$2,999 fixed | Hosting and optional support | You want the site to bring in leads, connected to your ads, SEO and booking | Ask for a fixed price and a written list of deliverables, so the quote doesn't grow mid-project |
A cheap website isn't automatically a bad decision. If your customers find you by word of mouth and only check that you exist, a simple DIY site may be enough. If you plan to run Google or Facebook ads to the site, the site's job is to convert paid clicks, and a few extra enquiries a month usually pays back the difference.
What drives the price of a website
- Number of pages. Each service, location and treatment page needs design and copy. A 6-page site and a 30-page site are different projects.
- Custom design vs template. A template is faster and cheaper. Custom design (our Premium plan) is built around your brand and your customers' path to booking.
- Copywriting. Writing the words is often the slowest part. Our Growth plan includes copywriting support; on Starter, you supply the text.
- Features and integrations. Online booking, payments, CRM, email automation and member logins each add setup and testing time.
- Ecommerce. Product catalogues, variants, shipping rules and taxes make an online store a bigger project than a service site.
- Revisions. Unlimited revisions usually means a higher base price. Our Growth plan includes one revision round; extra rounds and extra pages are quoted per request.
Ongoing costs nobody mentions
The build is a one-time cost. These come every month or year after launch:
| Cost | What it's for | Typical cost |
|---|---|---|
| Domain name | Your web address (yourbusiness.ca) | A small yearly fee to a domain registrar |
| Hosting | The server your site runs on | Quoted per project |
| Maintenance and support | Updates, security fixes, backups, small content changes | We offer ongoing support, security updates and backups for $50/month. |
| Booking software | Online appointment booking, reminders and client records | Booking software is billed directly by the provider; we set it up and connect it to your website. |
| A business email address on your domain | A monthly per-user fee from your email provider | |
| Content updates | New pages, photos, offers and blog posts | Your time, or paid help |
| Marketing | Getting visitors to the site: local SEO, Google Ads or social media | Varies with your goals |
Ask any provider who owns the website, domain and content after launch. You should. With us, the website and its content are yours, and you keep them if you ever stop working with us.
Our plans and what's included
Fixed prices, CAD. See the full details on our website design service page.
| Starter Website | Growth Website | Premium Website | |
|---|---|---|---|
| Price | $999 | $1,899 | $2,999 |
| Delivery | 2–3 weeks | 3–4 weeks | 4–5 weeks |
| Best for | Small businesses starting online | Growing businesses that want more enquiries | Businesses running marketing funnels |
| Pages | 6 pages (Home, About, Services, Contact, Blog) | Everything in Starter | Everything in Growth |
| Included | Mobile optimization · Basic SEO setup · Contact form and integrations | + Copywriting support · Conversion optimization (CTAs, heatmap setup) · Analytics setup (GA4, Meta Pixel) · One revision round | + Landing page strategy · Custom UI/UX · Sales funnel (lead magnet → offer → booking) · Email opt-in and automation · Advanced integrations (Calendly, CRM) · 1 year of support |
Payment terms: 50% deposit to start, and the balance at launch.
If you'd rather pay monthly and get ads and social media too, our All-in-One Growth Package includes a custom website build for $1,499/month, cancel anytime.
A real example:
For a clinic example, see the booking website we built for Glow Haus Aesthetics, connected to online booking through Pikit, our booking-software partner.
How to get an accurate website quote
Vague requests get vague quotes. Before you contact anyone (including us), have answers to these:
- What should the site do? Bring calls, take bookings, sell products, or look credible when people check you out.
- How many pages? List your services and locations. Each usually needs its own page.
- Who writes the content? You, the agency, or both.
- Which features? Online booking, payments, a blog, a members' area, integrations with your existing tools.
- Examples you like. Two or three sites, and what you like about each.
- Deadline and budget. A realistic range helps the provider recommend the right plan instead of over- or under-scoping.
Then ask every provider for: a fixed price, a written list of deliverables, the timeline, how many revisions are included, who owns the site, and what happens after launch.
Already have a site you want to rebuild? Changing URLs during a redesign can cost you your Google rankings, so plan the redirects before launch.
FAQ
How much does a small business website cost in Toronto?
The same as anywhere in Canada: it depends on the type of site, not the city. Our fixed-price plans for Toronto and Canadian businesses are $999, $1,899 and $2,999, with ecommerce and web apps quoted separately.
Why do website quotes vary so much?
Quotes cover different things. One might include copywriting, booking setup and a year of support; another might be a template with your logo. Compare the written list of deliverables, not just the price.
How long does it take to build a website?
Our plans take 2–3 weeks (Starter), 3–4 weeks (Growth) and 4–5 weeks (Premium). The most common delay is waiting for content: text, photos and logins.
Do I need a custom website, or is a template enough?
A template is enough if you need a simple online presence. Custom design pays off when the site has to convert paid traffic, when you have many services, or when you need a booking or sales funnel.
How much does website maintenance cost?
We offer ongoing support, security updates and backups for $50/month.
Is a website worth it for a small business?
For most local businesses, yes. It's where your ads, Google profile and social media send people to call or book. See why every small business needs a website.
Next step
Know roughly what you need? Get a fixed-price website quote. Tell us about your business and the site you have in mind, and we'll reply within one business day.
