Beauty & wellness marketing
ZimaPeak helps independent salons and stylist-owned studios get found by people nearby, show their work properly and turn a scroll into a booked appointment.
How it works in this industry
Hair is one of the most visual local services there is. Someone looking for a new colourist scrolls Instagram, checks the Google reviews, opens the salon's website and decides in under a minute whether it looks like their kind of place. If the photos are dated, the price list is hidden or the only way to book is a phone call during opening hours, they move on to the next result.
Salons also have a retention problem hiding behind an acquisition problem. A new client who books a cut and never returns costs the same to win as one who returns every six weeks for years. Good salon marketing is therefore less about shouting louder and more about attracting the right clients, such as colour and treatment clients, and making the second booking easy.
The other challenge is capacity. A stylist's day can only be sold once, so advertising needs to be aimed at the services and time slots you actually want to fill, not at whatever generates the most clicks.
What we do
Short before-and-after style reels of your own colour and cut work (with client permission), shown to people within a few kilometres who match your ideal client, with a button that opens your booking page.
Correct services and categories, fresh photos, a steady stream of reviews and posts. For searches like "balayage near me" this is often where the booking is won.
A fast mobile site with your services, stylists and honest price ranges, plus online booking that connects to the system you already use. No chasing DMs.
A simple text or email after each visit that asks for a review and offers the next appointment, so happy clients become repeat clients without extra work from the front desk.
Measuring it
Where to start
FAQ
They often do, because hair is visual and people choose a stylist by looking at their work. Results depend on the quality of your photos and video, your offer and how easy booking is. We test creative and audiences and report on booked appointments, not just clicks.
It depends on how many open appointments you want to fill and what a new client is worth over a year. We recommend starting with a modest monthly budget, learning what a booked client costs, then scaling only if the numbers make sense.
Usually yes. Most salon booking tools can be linked from your website and ads, and we can track bookings when the tool supports it. We'll check yours on the first call.
Yes. Independent stylists and chair renters benefit most from a clear personal brand, a booking link and Google reviews, and we can run a smaller plan around that.
No. We work month to month, so you stay because it's working.
Related industries
Tell us about your business and we'll map out a plan: what to run, what it should cost and what to measure. No contract, no pressure.
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